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Company:
Dan Murphy's
Industry:
Consumer Packaged Goods (CPG) / FMCG / Promotional Marketing
Date (Duration):
2022-23 (14 months)
Elevating Promotional Efficiency at BWS
Contact Us To Find Out More About What We Can Do For Your Business
Company Background
BWS, standing for Beer, Wine, Spirits, is a prominent Australian beverage retailer, offering its customers a vast range of alcoholic beverages. With a dedication to service, quality, and variety, BWS has consistently enhanced its position as a trusted name in the Australian retail beverage market.
Company Challenges
The dynamic nature of the beverage market meant BWS had to frequently roll out promotions to stay competitive. But with an extensive product range and multiple teams handling different categories, the absence of a centralized planning system made promotional endeavors inconsistent and occasionally overlapping. The lack of synergy resulted in potential revenue mismanagement and operational glitches.
Solutions implemented
Neural Peak initiated with intensive discovery sessions, which helped in understanding the intricate fabric of BWS's promotional strategies and operational model. Drawing from the insights of these sessions, Neural Peak successfully strategized and executed the implementation of a state-of-the-art Promotional Planning System. This system offered BWS a unified platform, ensuring seamless coordination and alignment across different product categories and teams.
Key Results & Achievements
- Seamless integration and deployment of the Promotional Planning System throughout BWS operations.
- Standardized promotional approaches, ensuring consistency across all product categories.
- Operational redundancies mitigated, leading to enhanced efficiency in promotional campaigns.
- Fostered a culture of inter-departmental collaboration, creating a synergy that translated to more effective promotional strategies.
Inspired by the transformation we brought to BWS? Let us guide your enterprise towards similar success.
Partner with Neural Peak and pave the way for improved operational efficiency and customer satisfaction. Connect with us now and take the leap towards process excellence!