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Company:
Dan Murphy's
Industry:
Consumer Packaged Goods (CPG) / FMCG / Promotional Marketing
Date (Duration):
2022-23 (12 months)
Unifying Promotional Planning for Dan Murphy’s
Contact Us To Find Out More About What We Can Do For Your Business
Company Background
Dan Murphy's, a leading Australian liquor retailer, has been the go-to destination for wine, beer, and spirits enthusiasts for decades. Their expansive range, coupled with a commitment to quality and customer satisfaction, has solidified their reputation as one of the premier liquor chains in the region.
Company Challenges
While Dan Murphy’s held a robust market position, the complexities of promotional planning across a myriad of product categories and diverse teams became increasingly challenging. The absence of a unified promotional planning system created inconsistencies in promotional strategies, causing potential revenue leaks and operational inefficiencies.
Solutions implemented
Neural Peak, leaning on its vast experience in digital transformation, embarked on comprehensive discovery sessions with Dan Murphy’s to gain an in-depth understanding of their existing operational intricacies. These sessions laid the groundwork for the phased implementation of a Promotional Planning System. The newly integrated system was designed to bring cohesion across promotional strategies for different categories and teams, ensuring uniformity and operational efficiency.
Key Results & Achievements
- Successful deployment of the Promotional Planning System across Dan Murphy’s operations.
- Enhanced alignment and consistency in promotional strategies across product categories and teams.
- Significant reduction in operational redundancies and potential revenue leakages.
- Improved inter-team collaboration, paving the way for more effective and synchronized promotional campaigns.
Impressed by Dan Murphy's transformative changes? Is your enterprise seeking to elevate its promotional planning or any other operational aspect?
Partner with Neural Peak and pave the way for improved operational efficiency and customer satisfaction. Connect with us now and take the leap towards process excellence!